The premiere of "Another Simple Favor," a sequel to the 2018 film "A Simple Favor," on Amazon Prime Video, set for May 1, 2025, featuring Anna Kendrick and Blake Lively, with the story centered on a wedding in Capri, Italy, disrupted by murder and betrayal. The film’s promotion highlights its availability in multiple languages (English, Hindi, Telugu, Tamil, Kannada, Malayalam), reflecting Amazon Prime’s strategy to capture India’s diverse linguistic market, where regional language content consumption has grown significantly, with a 2023 Ficci-EY report noting a 20% annual increase in regional OTT viewership. Rumors of a feud between Kendrick and Lively surfaced after the 2025 SXSW premiere, fueled by a YouTuber’s claim and their cryptic red-carpet responses, though director Paul Feig denied the allegations, revealing the challenges of managing public perception in the social media era.
