The trailer for Lovely, a Malayalam fantasy comedy-drama starring Mathew Thomas, centered on a housefly, set for a theatrical release in 3D on May 2, 2025, as announced by Saloon Kada Shanmugam on April 26, 2025. Directed by Dileesh Karunakaran, known for Tamaar Padaar, and with music by Vishnu Vijay, who scored Thallumaala, the film features a notable cast including Manoj K Jayan and KPAC Leela, blending humor with a unique insect-focused narrative. The 3D release aligns with a growing trend in Indian cinema to enhance visual storytelling, following successes like Baahubali 2 (2017), which grossed over ₹1,800 crore globally, partly due to its immersive 3D experience, as per Box Office India data.
