Bhool Chuk Maaf, a Hindi comedy-romantic film starring Rajkummar Rao and Wamiqa Gabbi, was initially set for a theatrical release on May 9, 2025, but the X post reveals a sudden shift to a direct OTT premiere on Amazon Prime on May 16, 2025, reflecting a growing trend of studios opting for streaming platforms amid evolving audience preferences. The film’s plot centers on Ranjan, whose life gets stuck on a particular day, and his love interest Titli, offering a quirky narrative that aligns with the small-town, chaotic wedding theme promoted in its marketing, as seen in the poster’s tagline “Pata Chalega 9th May Ko!” which now seems outdated due to the release change. Amazon MGM Studios, involved in the film’s distribution, has been increasingly focusing on direct-to-streaming releases since acquiring MGM in 2022, a strategy that leverages data showing 70% of Indian audiences prefer OTT for convenience, according to a 2024 Nielsen report on digital consumption trends
