The first-look poster for Dharmayutham, a Tamil film featuring Seeman, RK Suresh, and Anu Sithara, directed by R. Subramanian, highlighting Seeman’s return to cinema after focusing on politics as the leader of Naam Tamilar Katchi, a Tamil nationalist party he founded in 2010. Seeman, also credited as Senthamizhan Seeman, is a polarizing figure known for his ultranationalist views, often sparking controversy with statements like his 2023 remarks on Muslims and Christians, which drew widespread condemnation for promoting ethnic purism and division in Tamil Nadu.The poster’s tagline, “The Truth Is To Investigate Thoroughly,” suggests a narrative focused on justice or investigation, aligning with Tamil cinema’s trend of using high-impact posters to build anticipation, a strategy that has evolved with digital marketing to create buzz, as noted in Behindwoods’ analysis of Tamil film marketing.
