The live launch event of "Pippi Pippi Dum Dum Dum," the third single from the upcoming Indian social thriller "Kuberaa," directed by Sekhar Kammula, featuring a star-studded cast including Dhanush and Rashmika Mandanna, with the event streaming on YouTube at 1:00 PM IST from PVR Juhu, Mumbai.
The song, composed by Rockstar DSP (Devi Sri Prasad), aligns with "Kuberaa’s" theme of wealth disparity, as evidenced by the earlier release "Anaganaga Kadha," which a 2025 urbanasian.com article notes tackles social issues like greed and human selfishness through catchy beats, reflecting DSP’s evolving musical approach.
The film’s title change from "D51" to "Kuberaa" after a legal dispute over the original title "Kubera" with another producer, as reported by Wikipedia on June 9, 2025, highlights the complexities of intellectual property in India’s film industry, adding an unexpected layer to its production backstory.