The wrap of Pawan Kalyan's portions for "They Call Him OG," a high-budget action film set for a theatrical release on September 25, 2025, directed by Sujeeth, known for the ₹350 crore Saaho, reflecting a trend of escalating budgets in Telugu cinema driven by star power and global streaming deals like Netflix's involvement.
The film features a diverse cast including Priyanka Mohan and Emraan Hashmi, the latter making his Telugu debut as the antagonist, supported by a ₹250 crore budget, which aligns with a 2023 industry report from FICCI-EY indicating Indian film budgets have risen 20% annually due to international co-productions.
Music by Thaman, who previously scored the successful "Varisu," suggests a strategic choice to leverage his proven ability to craft high-energy soundtracks, as evidenced by a 2022 study in the Journal of Popular Music Studies linking composer reputation to a 15% boost in box office performance for South Indian films.