The first single "Kanavellam" from the upcoming Tamil film "3BHK," set to release on July 4, 2025, featuring a cast including Siddharth, R. Sarathkumar, Meetha Raghunath, and Chaithra Achar, with music by Amrit Ramnath, known for his work on "Varshangaluku Shesham."The film is directed by Sri Ganesh, who previously directed "8 Thottakal," and the single "Kanavellam" is scheduled for release at 6 PM the following day, suggesting a strategic marketing approach to build anticipation.The backdrop of the post, including the video clips and the mention of the release date, aligns with the trend of leveraging social media for film promotion, a practice that has been increasingly effective, as evidenced by studies showing that pre-release buzz on platforms like social media can significantly influence box office performance.